Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington, and that was founded by Jeff Bezos in 1994. The Amazon.com started as an online bookstore and later diversified to sell video downloads/streaming, software, video games, electronic, furniture, food, and so on. In 2015, Amazon became the most valuable retailer in the U.S. by market capitalization, and it became the second most valuable public company in the word. ( https://en.wikipedia.org/wiki/Amazon_(company) ) Embracing the groundswell The organization could create products or services with customer driven innovation. Customers are directly connected with products or services, their feelings are best feedback of products and service, so customers' suggestions are more practical for product users. On Twitter, there is an official Amazon Help account which aim to answer Amazon support questions 7 days a week. And this support is available in some different languages.