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Loblaw is a Canadian company selling food and pharmacy, it owns a network of corporate and independently operated stores in communities across the country. Social media is a powerful marketing and communications tool, and a venue for customer service. All Loblaw employees cares about customers. Their priority goal is to meet the needs of the customers in their stores. Loblaw offers their customers with clear, accurate information about their pricing, products, programs and services, through their communication and advertising ( https://www.loblaw.ca/content/dam/lclcorp/pdfs/Governance/LCL_Code_of_Conduct_2017_EN.pdf ). Loblaw invites customers to review their store brand products and make changes to these products (recipes and packaging) based on reviews. This is a good strategy for grocery stores, because their customers repeat different products and new customers at each visit. Comments attract users to use new products and provide feedback...