Alibaba & Taobao
Background China's growing mobile market is driving online consumer spending: Chinese people now spend more money online than ever before, whether it's luxury or groceries. This is why e-commerce sites are an important platform for international media buyers who want to gain branding in the Chinese market. Allibaba Group is the owner of online shopping leaders Taobao and Tmall. ( https://zigt.com/taobao-and-tmall-advertising-on-chinas-leading-e-commerce-sites/ ) Alibaba and Taobao Alibaba is a company in which comprised of core commerce cloud computing, digital media and entertainment, and innovation initiatives. Most famous service is the E-commerce service -- Taobao, which was established in May10. 2003 and invested by the founder of Alibaba Group. Taobao is the largest network of retail and business circle in Asia. ( https://pdfs.semanticscholar.org/5d9c/7afd2d6892390f2337352fa24645e763c985.pdf ). Taobao is the most popular ...