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Social Media Monitoring Project Part1

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Kentucky Fried Chicken (KFC) is the second largest multi-national restaurant in the world. Founded in 1930 by Harland Sanders in Louisville, Kentucky, it sells fast-food and fried chicken including high-calorie fast food like hamburgers, French fries, and soda. KFC is the world's most famous fast food chain, with more than 10,000 restaurants worldwide. Until 2017, Kentucky Fried Chicken owned more than 21,000 restaurants in more than 200 cities across the world. With its strict and unified management and clean and elegant dining environment, KFC leaves a good impression on hundreds of millions of customers. On November 12, 1987, KFC opened a three-story restaurant in the center of the Beijing and then started to march into mainland China.  Upon its arrival, KFC not only took the lead in introducing the concept of modern fast food into China, but also made people realize the fundamental difference between traditional Chinese diet and modern fast food. KFC als