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Showing posts with the label social technographics ladder

Reflection of Chapter 1- 4

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Normally, we define Groundswell as a   “ social trend in which people use technologies to get the things they need from each other, rather than rom traditional institutions like corporations ” (Li & Bernoff, 2011, P9). Groundswell is fast-growing phenomenon.   Three factors collision causes groundswell, they are people, technology and economics.  - People always want to gain benefits through interactions, and they always revolted against institution power.    - Technologies helps connect people with each other, and helps connect individuals and the rest of world as well. Various software connects people faster, more directly and universal.   - Economies : online trade make people earn profits easier and quicker, online businesses offer more opportunities to people who want to make money. In a word, as the development of technologies, the relationship between economy scale and people’s rebellion has changed. Groundswe...