Lowe's Fix In Six
Background and Introduction Lowe’s is the second largest home improvement retailer in the world and they’re in the business of providing “how to“ tips ( http://vinefixinsix-entry.com/ ). Lowe’s (through hired a advertising agency BBDO New York) has a history of using creative, DIY video formats in their social media campaigns. Lowe’s used Vine as a way to bring useful home improvement techniques to life. Using stop-motion animation techniques, Lowe’s created over 50 six-second films that were as entertaining as they were useful, that is “ Low’s Fix in Six ”. Social Networks Lowe's used social platforms such as Instagram, twitter, Vines, Snapchat , etc for release their videos. Lowe's and BBDO shows creativity of using video apps, that attract more people pay attention to Lowe's, especially Millennials. Lowe's believed that six-second social video would be an ideal way for them to help Millennials enter the world of home improvement with m...