Jiahui Fu

Brief Review  KFC China is the most popular western fast food chain in China. The company create special dishes to satisfy local Chinese people‘s tastes. KFC China launches a lot of campaigns to introduce their new products, expand the brand exposure, and  make more profits. KFC China has a good performance in develop various campaigns. Most their campaigns like the " Re- launch of Five sides of tender cattle" attract more consumers and increase its revenue. Goals The goals for KFC China are become 1) The most powerful 2) Most profitable 3) Fastest growing franchise in the Chinese fast food industry. 4) Standardize the food quantity: same food, same price and same quantity. 5) Improve employees' training, hire more full time employees. SWOT Analysis For KFC China social media monitoring: STRENGTHS : characteristics of the business or project that give it an advantage over others. KFC offers food quicker and more convenient service than most trad...

Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington, and that was founded by Jeff Bezos in 1994. The Amazon.com started as an online bookstore and later diversified to sell video downloads/streaming, software, video games, electronic, furniture, food, and so on. In 2015, Amazon became the most valuable retailer in the U.S. by market capitalization, and it became the second most valuable public company in the word. ( https://en.wikipedia.org/wiki/Amazon_(company) ) Embracing the groundswell  The organization could create products or services with customer driven innovation.  Customers are directly connected with products or services, their feelings are best feedback of products and service, so customers' suggestions are more practical for product users. On Twitter, there is an official Amazon Help account which aim to answer Amazon support questions 7 days a week. And this support is available in some different languages...

Kentucky Fried Chicken (KFC) is the second largest multi-national restaurant in the world. Founded in 1930 by Harland Sanders in Louisville, Kentucky, it sells fast-food and fried chicken including high-calorie fast food like hamburgers, French fries, and soda. KFC is the world's most famous fast food chain, with more than 10,000 restaurants worldwide. Until 2017, Kentucky Fried Chicken owned more than 21,000 restaurants in more than 200 cities across the world. With its strict and unified management and clean and elegant dining environment, KFC leaves a good impression on hundreds of millions of customers. On November 12, 1987, KFC opened a three-story restaurant in the center of the Beijing and then started to march into mainland China.  Upon its arrival, KFC not only took the lead in introducing the concept of modern fast food into China, but also made people realize the fundamental difference between traditional Chinese diet and modern fast food. KFC als...

Loblaw is a Canadian company selling food and pharmacy, it owns a network of corporate and independently operated stores in communities across the country. Social media is a powerful marketing and communications tool, and a venue for customer service. All Loblaw employees cares about customers. Their priority goal is to meet the needs of the customers in their stores.  Loblaw offers their customers with clear, accurate information about    their pricing, products, programs and services, through their communication and advertising ( https://www.loblaw.ca/content/dam/lclcorp/pdfs/Governance/LCL_Code_of_Conduct_2017_EN.pdf ).  Loblaw invites customers to review their store brand products and make changes to these products (recipes and packaging) based on reviews. This is a good strategy for grocery stores, because their customers repeat different products and new customers at each visit. Comments attract users to use new products and provide feedback...